How much would you pay???

Let me start off by saying, I wasn't "paying" attention when we purchased this candy bar yesterday.

The store clerk was raving about how incredible it was, and we definitely got caught up in the moment!

They actually print their mission statement on the inside of the wrapper...I've never seen that before. I read it. I learned a lot about chocolate and the production that goes on behind the scenes.
So, I was really getting into all the science and nutrition of chocolate and that the bar provides an ideal protein and perfect source of nutrition to fuel our bodies and minds...until I read the last sentence..."The less sugar the better"...

I ask myself....why eat a chocolate bar and pay $8.99+tax and not have the enjoyment of sugar! You really have to like the cacao bean to justify paying that much for a candy bar.

Just my opinion...it didn't do much for me!